Leadership Insights

If I’ve learned anything in life, it’s that things don’t always go the way you plan.

Every author wants their book to sell. Unfortunately, most authors are hoping the Book Fairly will magically swoop down and push up their title to the top of the Amazon Best Sellers List – better yet, the New York TImes Best Sellers List.

If I’ve learned anything in life, it’s that things don’t always go the way you plan.

Many authors dream of the day that they can do a book signing. Having people stand in line and pay money to purchase something you created and be excited about receiving your autograph can be heady.

In life, we all want to get better. We want to think better, do better, BE better. But how do you do that? One of the simple things you can do is to set goals for yourself. But all too often, the goals we set for ourselves are nebulous, vague, and ultimately not measurable.

A marketing plan is a crucial publishing component for an author. A good marketing plan will give focus to your efforts to get your audience’s attention. A good plan makes it easier to get and nurture leads. Developing a sound book marketing plan requires an expert team to maximize the return on your book promotion